Understanding Capacity Management Within Professional Services

Capacity management is a delicate balancing act that has a very real impact on a businesses bottom line. Learn how to do it right in our ultimate guide.
Steven Male

If capacity management has been an issue lately, chances are that you're not alone. According to DevPro Journal, every fourth manager ranks capacity as the biggest challenge their software development companies face. It's not easy to deal with a backlog when capacity is limited, developers admit as well. So understanding the concept of capacity management and related processes becomes more important than ever. In this guide, learn the definition, examples, and best practices to improve your capacity management plan.

What is capacity management?

By definition, capacity management refers to a range of techniques that ensure resources are sufficient to meet upcoming business requirements cost-effectively.  In turn, capacity is the total output that a business is capable of with the resources it has, and it's achieved by fully utilizing those resources.

Consider a digital agency with a team member, Priscilla, who manages social media campaigns. Priscilla is on a fixed salary, and she has eight hours a day to dedicate to working with clients.

If there isn't enough work to keep Priscilla busy all day, part of her salary becomes an unnecessary cost. If there is too much work and she can't keep up, clients aren't seen to, and likely won't be impressed. She will be working overtime, and will likely be less productive as a result.

There may also be variables, such as busy times of year or time off for a holiday.

How the agency provides a cost-effective service to match the demand is the balancing act that capacity management helps to achieve.

The purpose of capacity management is to ensure resources are as productive as possible.

In the agency example, capacity management translates to there being the right amount of client work needed to keep the staff member occupied at all times. Extra work can be delegated elsewhere, so that person isn't overwhelmed, and clients are satisfied with progress on their projects. The staff member is resourced with cost-effective equipment and all the other tools and support they need, without an excess of resources that represent additional costs.

The importance of a proactive capacity management process

Capacity management is especially important for assigning resources to match priorities. Without proactive capacity management, priority projects or critical processes end up not having the resource capacity they need to run effectively.

Consider what reactive capacity management might look like. Without visibility over how its capacity is being used, a business can be caught by surprise when it finds itself unable to provide its service.

Take a consultancy, for example. A new client can come in requesting an urgent package of work, and the manager may allocate a consultant to working with them. However, if the manager doesn't check if the consultant is up to the task or has the actual capacity to take on that client, it can create delivery issues. This is reactive capacity management, and it can result in committing to work without having the resources required to do it


Key capacity management metrics

A good capacity management process is the combination of a range of different metrics. Capacity management metrics include:

  • Resource utilization levels. Measuring how well individual resources are being utilized compared to their total potential output - their individual capacity. This is particularly important when it comes to expensive resources, which represent a higher cost if not fully utilized.
  • Capacity against demand. This metric helps to ensure a business is capable of supplying its market. If there is too much capacity, some resources will be wasted, but if there aren't enough, the business can't meet demand and is missing out on opportunities.
  • Bench management. Bench management refers to the availability of resources for new projects or tasks. If someone is on the bench, it means they're not currently being utilized, and can take on more work. Labor costs are typically a large part of a businesses operating expenses, and if staff members are idle, it can impact company profits.
  • Forecast time against actual time. It's important to know how accurate time forecasts end up being. Comparing forecast time for a task against the actual time it took to complete ultimately helps to make better forecasts in the future.


How to improve business capacity management

The first step in implementing a good capacity management process is to actually prioritize it. Knowing the benefits of a capacity management plan helps to recognize its importance and ensure you actually have one.

A capacity management plan should include details of the businesses current capacity level, both in total and in terms of its financial, human and IT capacity. It should also consider if there's anything on the horizon that will impact on capacity, such as:

  • Business changes or upcoming projects
  • Upcoming regulatory changes
  • Potential technological developments
  • Contractual commitments

There are a few helpful best practices that can improve capacity management.

  1. Allocate capacity according to business priorities. This allows teams to focus on what's important, and projects with a greater potential return to be delivered.
  2. Monitor actual business demand. It's important to know the demand being placed on teams. This includes from clients purchasing services, but also from internal projects that enable business growth. Having a good understanding of demand helps to ensure the supply of resources is appropriate.
  3. Plan for different scenarios. There are often many different variables in pieces of work. Understanding what these variables are and how they might affect the businesses capacity helps to identify the most efficient solution. This includes understanding resource risk, and planning for if resources are unavailable.
  4. Monitor distractions. Distractions can be common in IT in particular, and can pull resources away from priority work. For example, a staff member directly approaches a developer and asks for them to do a coding job for a project they're working on. These small tasks can add up to a significant amount of time spent not focusing on delivering work of greater importance.
  5. Plan for change. Among other things, capacity planning is based on forecasts. These forecasts will very rarely be accurate, which may require an adjustment to capacity planning. Not only that, but there are changes within businesses too - a new project may be considered a higher priority than a current piece of work.
  6. Be dynamic. Capacity planning should be an ongoing process. Once a plan is in place, it's important to update it regularly. An annual capacity planning exercise can help to stay on top of all relevant internal and external factors that impact on capacity.


Capacity management software

capacity management tools

Capacity management software is a highly effective way of automating a reliable capacity management plan. A tool such as Runn is highly visual and engaging, helping to monitor resource availability and proactively resource priority tasks.

Manual capacity management is laborious, error-prone, and requires regular updates. However, using Runn software enables decision makers to get real time data and inform resource reallocation with confidence.

Runn makes it easy to generate reports on employee utilization, forecast tentative projects, track project KPIs and see variance in forecasts.

Book a demo with Runn today, or try Runn for free.


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