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The Utilization Dilemma in Professional Services

Utilization is one of the most used and most debated metrics in professional services. We unpack where it came from, what it measures and misses, why different roles experience it so differently, how calculation methods shape behavior and trust, and which complementary metrics give leaders a more balanced view.

What you'll learn

  • The original intent behind utilization, and how its meaning has evolved over time
  • What utilization actually measures — and what it leaves out
  • Why different roles (delivery, RM, finance, leadership) experience utilization so differently
  • The pros and cons of common utilization calculation methods
  • How utilization metrics influence behavior, trust, burnout, and decision-making
  • What complementary metrics leaders should consider to create a more balanced, people-first view of performance

Our speakers

David Binnings

David Binnings

Senior Director, GTM Services Strategy and Operations, DocuSign

Sr. Director, GTM Services Strategy & Operations – DocuSign David Binnings is the Sr. Director, GTM Services Strategy and Operations for DocuSign supporting the Customer Services organization. With over 25 years’ experience in Professional Services and Support spanning across various industries, he has held positions in Leadership, Resource Management, Program/Project Management, Operations, and Consulting. These unique perspectives have allowed David to build and transform Resource Management organizations to meet the ever-changing landscape of today’s Services businesses. David has a Bachelor’s in Electrical Engineering, a Master’s in Business Administration, and holds both PMP® and RMCP® certifications.

Beth Hunter, RMCP®

Beth Hunter, RMCP®

Resource Experience Management Leader, Rehmann

Beth Hunter is a Resource Experience Management Leader at Rehmann, where she puts people first to achieve “right person, right project, right time” outcomes. She is also a founding member of the Resource Management Executive Forum and an Advisory Board Member of the Resource Management Institute. Before joining Rehmann, Beth spent more than 10 years at EY, where she provided experience management for 200+ consultants, balanced demand and supply across business needs, project preferences, working styles, and team dynamics, and led staffing conversations with Talent, Recruiting, Finance, and business leaders. Beth brings a deeply people-centered perspective to Resource Management, grounded in trust, relationship-building, and sustainable delivery.

Nora Fleischhut

Nora Fleischhut

Transformation Consultant

Nora Fleischhut is an experienced transformation consultant, passionate speaker, and future of work enthusiast. After working in consulting at one of the Big Four for seven years, she’s now partnering with Runn on a mission to unleash the potential of organizations and people by creating more adaptable, human, and joyful ways of working and enabling a change of perspective. With her optimistic, collaborative, and innovative mindset, she creatively draws on methods and expertise from the fields of neurobiology, behavioral sciences, agile ways of working, and psychology. How her friends would describe her to a stranger: Unfalteringly positive.

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